Need help creating graphics that will convert visitors into customers? Contact us! Ladder can help you reach your sales goals with tech-powered marketing services. If you’re interested in incorporating GIFs into your marketing toolkit but don’t have any experience with Photoshop, I’ll show you how to use five free tools to create original GIFs. *Here’s how to leverage Google Optimize (free) to test GIFs on your website
Think about it: instead of clicking on an embedded video tutorial on how to use a feature, you can share a series of short GIFs that’ll educate a viewer in half the time. And, unlike a video, GIFs generally have small file sizes, allowing them to load faster and with better quality.
Better yet, GIFs can significantly improve the user experience on your blog or website. Unlike static photos or videos, GIFs are quick and easy to make, and they require no additional software or plugins. Who said GIFs are just for fun? They’re incredibly useful for businesses and marketers.Īside from social media, companies are incorporating GIFs in paid advertising campaigns on social media platforms, in customer support articles on their website, on landing pages and microsites, and in email marketing campaigns.
Author’s Note: This post on how to make an animated GIF (without Photoshop) was updated to include information on how to add GIFs to Facebook, Twitter, and popular content management systems.
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